Creating an Affiliate Program

Step-by-step guide to create your affiliate program

Set up your affiliate program details and commission structure.

Learn how to set up and configure your affiliate program with our step-by-step guide. Follow these instructions to create an effective program that attracts quality affiliates.

Required Information

1. Basic Information

   Fill in the following fields:

   • Program Name - The name of your affiliate program
   • Website - Your website URL where the program will be implemented
   • Description - Detailed description of your program and offerings
2. Commission Settings

   Configure your reward structure:

   • Reward Type - Choose between:
     • Percentage (commission based on sale amount)
     • Fixed (fixed amount per sale)
   • Commission Percentage (%) - If using percentage, enter your commission rate Example: 15%
3. Program Settings

   Set additional parameters:

   • Commission Duration - Select how long the cookie will last
   • Auto-approve affiliates - Choose whether to automatically approve new affiliates Options: No - Review each application (default)
   • Status - Program status (default: active)

All fields marked with an information icon (ⓘ) have additional help text available.

Review all information carefully before clicking “Create Program” as some settings like commission structure cannot be easily changed later.

Next Steps

Configure Integration

Set up tracking and payments

Manage Applications

Review and approve affiliates

Common Questions

What commission rate should I set?

Research your industry standards and consider your profit margins. Most programs offer between 5% and 30%. The example shows 15% as a common starting point.

Should I auto-approve affiliates?

By default, the system is set to manually review each application (“No - Review each application”). This gives you better control over who joins your program. Switch to auto-approval only if you’re confident in your fraud detection systems and don’t need to manually vet affiliates.

What is commission duration?

This is the period during which an affiliate can earn commission after a user clicks their link (cookie duration). Common durations range from 30 to 90 days.